#MoravianStar2017 Social Media Campaign

#MoravianStar2017 graphic

Moravians! Advent is here, which means, by tradition, many of us have our stars assembled and displayed. In the spirit of the season and fostering our Moravian unity, we’d like you to send us a picture of how you have your Moravian star displayed. If you feel led, include a description of what Advent/Christmas means to you as a Moravian Christian. This annual campaign has become one of the BCM’s traditions as a Moravian agency. We hope that it will continue to evolve and provide us new ways of exploring and promoting Moravian identity!

How to Submit:

Post your star image on Facebook, Twitter, or Instagram with the hashtag #MoravianStar2017 and tag @MoravianBCM. Don’t forget to include your optional description of what Christmas means to you as a Moravian Christian! If you prefer to keep your name and location private, email your submission to Andrew@MoravianBCM.org. You may also direct/private message your pictures to us on the listed social media platforms (we are MoravianBCM on all three.)

 Find us on social media:
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Some guidelines on image(s) you submit:

  • The image(s) must be yours and created by you, or you must have permission to submit the image(s)
    • If the latter, please email us the contributor’s name and contact information
  • The image(s) should, preferably, have been created this year
  • The image(s) should have the hashtag in its caption or shared on a post with the hashtag
    • Unless one of our staff members is friends with you on social media, your image(s) need to be posted publicly for us to see it/them (direct message or email if you aren’t comfortable with posting publicly)
  • The image(s) must be taken on your own property, in a public space, or on property you have permission to take photos on
  • You may include people in your images, but please try to make subjects in the photo aware that you intend to submit the image to a social media campaign
    • If there are minors in the image, please request permission from their parent(s)/guardian(s) before submitting
  • It doesn’t have to be a traditional star! It can be:
    • An ornament
    • Your drawing(s) or other original art
    • Paper stars
    • And more!
Please see more on this at the end of this post (under Privacy and Image Permissions).


Deadline: 

Please submit by January 6, 2018. 


What do we plan to do with this? 

We will simply share some of our favorite Advent star pictures submitted by you. If we make a final product, like #MoravianStar2015’s photo mosaic, then participants, our social media followers, and e-newsletter subscribers will be the first to know!


Please read the below information carefully. 

NOTE ON PRIVACY: 

If you post your image to social media and prefer to keep your location private, please do so by not tagging a location when you post your image. If you prefer to keep both your name and/or username as well as location private, submit your image via email (Andrew@MoravianBCM.org) or direct/private message us on one of the listed social media platforms. Please expressly tell us we are not permitted to use your name or location by saying you want your submission to remain anonymous

IMAGE PERMISSIONS:
By submitting, you give us permission to repost your submitted image, your description, and name/general location (if not expressly denied) on all digital platforms. You also agree to let us reuse the images/descriptions/name/general location (the last two only if given) for future purposes, both digitally and in print for non-commercial purposes. The original submitted photo’s copyright still belongs to the original photographer. Your submission must be your own creation or submitted with the original creator’s permission and not violate others’ copyright or expectation of privacy. The Moravian BCM will seek formal permission from creators before printing images on a commercial product.

 

Submission guidelines updated 12/20/2017

Follow the Moravian BCM on Social Media: 

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BCM@MCSP.org | MoravianBCM.org

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#MoravianLenten Campaign

Join the Moravian Board of Cooperative Ministries (BCM) in engaging existing and new audiences this Lenten season! We are sharing our identity through the people and faces of our churches, fellowships, and ministries. We hope this campaign will reflect the light of Christ in a challenging world and generate interest in both our Moravian church and the Christian Church at large.

The #MoravianLenten campaign, launched Ash Wednesday and running through Easter, collects reflections, stories, memories about the season of Lent as informed by individuals’ Moravian Christian faith and heritage. While not limiting ourselves to a diversity of participants, we are placing a priority on sharing young adults and college age Moravians’ reflections.

How to Participate

 There are two ways to participate. The campaign runs through Easter.

1) In-house content 
  • These are reflections (professional photo with graphics added in Photoshop) produced by the BCM
  • The format follows that of these images above and below, with the full reflection posted as a caption, example here on Instagram
  • Our goal is to post two a week, Monday and Friday, during the season of Lent
  • We intend to use some of these as social media ads (with formal permission from participants)
  • Participants will be sent a photo of their likeness for their personal use as a thank you!
2) User-generated content 
  • These are reflections, moments, stories, and memories posted on social media by anyone using the hashtag #MoravianLenten
  • Of these, we will share our favorites a few times a week on our social media accounts (dependent on campaign response)

Reflections only need to be two paragraphs or so at most!

Wondering what hashtags are and how do to use them? Read this article here.

Contact Andrew David Cox, Communications Project Manager for the BCM, at Andrew@MoravianBCM.org to participate in our in-house content.

Photo permission release for in-house content:

To agree, replace “YOUR NAME HERE” with your full name below, and reply to this email. Alternatively, sign a printed form which can be obtained at the Moravian BCM offices when you do your Lenten reflection. Please indicate if you desire for only your first name to be used, but sign the form with your full name. Thank you!

“I, YOUR NAME HERE, understand that as a part of the #MoravianLenten marketing/social media campaign, the Moravian Church staff will photograph my likeness or use a preexisting photo of my likeness. I acknowledge existing photo(s) are my own work or that I have proper permission to use them and will provide appropriate photo credits if needed. By agreeing to participate in this project, I acknowledge that the Board of Cooperative Ministries (BCM) and the Moravian Church has permission to freely use my image/likeness/name/congregational affiliation on their websites, social media sites, in their publications, and their advertising related to the campaign. I acknowledge that the BCM and the Moravian Church also have permission to use my Lenten reflection for the campaign and may edit it as necessary for clarity and length.”

Beth Hayes #MoravianLenten

Brad Bennett #MoravianLenten

Jamie Dease #MoravianLenten

Zach Dease #MoravianLenten