Home » Church Communication » #MoravianLenten Campaign

#MoravianLenten Campaign

Join the Moravian Board of Cooperative Ministries (BCM) in engaging existing and new audiences this Lenten season! We are sharing our identity through the people and faces of our churches, fellowships, and ministries. We hope this campaign will reflect the light of Christ in a challenging world and generate interest in both our Moravian church and the Christian Church at large.

The #MoravianLenten campaign, launched Ash Wednesday and running through Easter, collects reflections, stories, memories about the season of Lent as informed by individuals’ Moravian Christian faith and heritage. While not limiting ourselves to a diversity of participants, we are placing a priority on sharing young adults and college age Moravians’ reflections.

How to Participate

 There are two ways to participate. The campaign runs through Easter.

1) In-house content 
  • These are reflections (professional photo with graphics added in Photoshop) produced by the BCM
  • The format follows that of these images above and below, with the full reflection posted as a caption, example here on Instagram
  • Our goal is to post two a week, Monday and Friday, during the season of Lent
  • We intend to use some of these as social media ads (with formal permission from participants)
  • Participants will be sent a photo of their likeness for their personal use as a thank you!
2) User-generated content 
  • These are reflections, moments, stories, and memories posted on social media by anyone using the hashtag #MoravianLenten
  • Of these, we will share our favorites a few times a week on our social media accounts (dependent on campaign response)

Reflections only need to be two paragraphs or so at most!

Wondering what hashtags are and how do to use them? Read this article here.

Contact Andrew David Cox, Communications Project Manager for the BCM, at Andrew@MoravianBCM.org to participate in our in-house content.

Photo permission release for in-house content:

To agree, replace “YOUR NAME HERE” with your full name below, and reply to this email. Alternatively, sign a printed form which can be obtained at the Moravian BCM offices when you do your Lenten reflection. Please indicate if you desire for only your first name to be used, but sign the form with your full name. Thank you!

“I, YOUR NAME HERE, understand that as a part of the #MoravianLenten marketing/social media campaign, the Moravian Church staff will photograph my likeness or use a preexisting photo of my likeness. I acknowledge existing photo(s) are my own work or that I have proper permission to use them and will provide appropriate photo credits if needed. By agreeing to participate in this project, I acknowledge that the Board of Cooperative Ministries (BCM) and the Moravian Church has permission to freely use my image/likeness/name/congregational affiliation on their websites, social media sites, in their publications, and their advertising related to the campaign. I acknowledge that the BCM and the Moravian Church also have permission to use my Lenten reflection for the campaign and may edit it as necessary for clarity and length.”

Beth Hayes #MoravianLenten

Brad Bennett #MoravianLenten

Jamie Dease #MoravianLenten

Zach Dease #MoravianLenten

Advertisements